OPPO India today launched its new brand campaign, ‘Live the Aawara Life’, for its much-awaited OPPO Reno14 Series with a teaser film starring Ranbir Kapoor. The actor – inspired by timeless cinema – reimagines the iconic ‘Aawara Hoon’ spirit to give it a modern spin of living in the moment. The film sets the stage for the upcoming launch of the Reno14 Series, positioning it as the ideal companion for those who are driven by spontaneity, and experience life to the fullest.
Launched on OPPO India’s social platforms, the film opens in a black-and-white setting, evoking an old-world charm. Ranbir steps into the frame in a classic Aawara-inspired look, as the scene shifts from monochrome to colour –symbolically bridging nostalgia with a modern-day vibe. The narrative then moves to an interview setting, where Ranbir reflects on his take on the ‘Aawara Life’ and how the Reno14 Series brings those experiences to life.
Watch the exciting video here.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India said, “At OPPO, we build technology that helps people stay present – capturing moments of spontaneity, emotion, and self-expression. The Reno14 Series brings this idea to life, making it easier to connect with what truly matters. ‘Live the Aawara Life’ celebrates this spirit – living freely, following your heart, and embracing new experiences. Ranbir Kapoor embodies this beautifully, blending classic charm with a modern outlook. And this is just the beginning there’s more to come.”
The film also offers a glimpse of the powerful camera capabilities of the Reno14 Series, highlighting the impressive 3.5X Telephoto Portrait Camera. In a playful moment, Ranbir reveals a photo on his phone featuring Ishaan Khattar, Siddhant Chaturvedi, and Pooja Hegde – his ‘Aawara gang’- offering a light-hearted tease of the adventures to come in the next chapter of OPPO’s ‘Live the Aawara Life’ campaign.
