FTA Global Study Highlights How Mobile, Apps and AI Are Redefining Healthcare Discovery in India
FTA Global, a new-age marketing company, today announced the release of its latest industry report, Healthcare Industry Insights: Key Findings and Trends. The report presents a comprehensive view of how patients in India search for diseases, hospitals, diagnostics, and digital healthcare services, highlighting the evolving role of mobile, local search, and telemedicine in healthcare discovery.
The study reveals a fundamental shift in healthcare decision-making. Search-led discovery has become the primary gateway for patients to evaluate symptoms, choose hospitals, book consultations, and order lab tests. The analysis is based on detailed search behaviour, brand visibility patterns, and app discovery trends across major metros and emerging healthcare hubs.
Key revelations from the report include:
- Diseases Driving Maximum Search Interest: Cardiovascular disease, diabetes, respiratory illnesses, cancer, tuberculosis, vector-borne diseases, mental health, HIV, liver disease and zoonotic conditions dominate healthcare search demand.
- Mobile-First Healthcare Discovery: 85.3% of disease-related searches and 83.8% of hospital searches come from mobile devices, confirming mobile as the primary channel for patient journeys.
- Leading Hospital Brand Visibility: AIIMS Delhi, Medanta, Apollo Hospitals, Narayana Health, Kokilaben Dhirubhai Ambani Hospital, Rajiv Gandhi Cancer Institute, and Gleneagles Global Health City lead brand searches, alongside strong regional networks such as Max, Fortis and Manipal.
- Diagnostics and Lab Test Momentum: CBC, liver function tests and lipid profiles remain the most searched tests, with Pathkind Labs showing the fastest brand growth in diagnostics visibility.
- Telemedicine and Health App Surge: Practo, Tata 1mg, PharmEasy, MFine and MediBuddy / Apollo 24|7 dominate healthcare app discovery, reflecting rising adoption of digital consultations and e-pharmacies.
The report also highlights how healthcare discovery is increasingly shaped by location and convenience. Over 70% of health-related searches in India now originate on mobile, while “near me” queries and map-based discovery are becoming decisive for clinics, labs and pharmacies seeking to attract nearby patients.
