Philips Home Appliances Brings Festive Cheer with ‘Sone Pe Suhaga’ Campaign; Customers Stand a Chance to Win Gold Every Hour!

The festive season in India is synonymous with joy, new beginnings, and auspicious traditions, and few symbols capture that better than gold. Embracing this festive spirit, Philips Home Appliances has announced its pan-India campaign Sone Pe Suhaga, bringing consumers the chance to celebrate the season with golden rewards alongside trusted innovations for the home.

At the heart of the campaign lies Philips’ belief that the festive season is about creating lasting memories while making everyday life easier. With a portfolio that includes the iconic Philips Airfryer, Mixer Grinders, Coffee Machines, Garment Steamers, Air Purifiers, and more. The brand continues to bring together innovation, convenience, and care to turn houses into homes.

The month long the campaign offers shoppers the opportunity to win gold worth INR 9,999 every hour, every day. Philips Home Appliances will be announcing the winners hourly via social media, radio, and daily winners via national newspapers.

Speaking on the campaign, Pooja Baid, Chief Marketing Officer, Versuni India, said: “Festivals in India are about joy, togetherness, and meaningful moments. Gold has always been a cherished part of these celebrations; a symbol of prosperity and good fortune. With our ‘Sone Pe Suhaga’ campaign, we are combining the excitement of winning gold with the assurance of Philips’ trusted innovations. It’s our way of adding even more sparkle to every celebration this festive season.”