Indus Appstore, India’s homegrown Android app marketplace, today announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India. By integrating a localized app marketplace, both the brands continue to drive innovation and accessibility for millions of users across the country.
PhonePe’s Indus Appstore has a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. Indus Appstore presents a robust, user-centric alternative to traditional app distribution models allowing users to not just download but also discover apps tailored for every user.
NxtCell India, which holds exclusive brand authorization from TCL to represent and operate the “Alcatel” brand in India and select international markets, is instrumental in driving this collaboration. This partnership reflects NxtCell’s vision to align with the Government of India’s Make in India program by integrating local technology solutions that empower Indian users and developers. Notably, Indus Appstore joined hands with Alcatel shortly after its India launch and will be part of the brand’s journey from the very beginning.
Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, “We’re thrilled to partner with Alcatel at the early stages of their journey in India. This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localization and personalization. This partnership also expands Indus Appstore’s reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India.”
