Signature Packaged Drinking Water Brings Music and Climate Action Together with ‘Root for Mangroves’ in Hyderabad

Signature Packaged Drinking Water continued its first of-its-kind concert series, Root for Mangroves, with an electrifying performance by Vishal and Sheykhar at Hitex Exhibition Centre, Hyderabad. The concert marked the final stop of a three-city cultural platform that brings live music together with meaningful action to support mangrove regeneration in India.

Conceptualised as a culture-led initiative to spotlight the importance of mangroves, Root for Mangroves transforms live entertainment into a vehicle for environmental awareness and participation. Produced and promoted by TribeVibe Entertainment, the Hyderabad concert marked the conclusion of the series by combining high-energy performances with a strong message on climate resilience and conscious living.

Vishal and Sheykhar brought their signature energy to the stage, captivating the audience with chart-topping hits and fan favourites including ‘Desi Girl’, ‘Dus Bahane’, ‘Bachna Ae Haseeno’, ‘Tu Meri’ and ‘Deewangi Deewangi’ among others. The duo’s performance was more than just entertainment—it was a call to action, reminding fans that music has the power to inspire change beyond the stage.

“Climate change often feels like tomorrow’s problem, but it’s impacting our lives today,” said Aanandita Datta, Vice President and Portfolio Head – Marketing, Diageo India. “Root for Mangroves is an exciting music festival and a celebration of the meaningful work we are doing in Odisha, where Signature Packaged Drinking Water is already helping restore 62 acres of degraded mangrove land, planting over 30,000 saplings, and supporting five coastal villages. The festival directly fuels these efforts – every ticket sold contributes Rs 50 towards the ongoing on-groundwork. So when people attend the concerts, they are not just enjoying music; they are actively participating in protecting our environment. This is how we turn entertainment into impact, making climate action meaningful and joyful for everyone.”