Apis India Limited’s MISK has launched its newest innovation – Masala Dates in Hyderabad. It’s a savoury spin on a traditional superfood-on-the-go that brings three punchy Indian masala profiles – Achari, Imli (tamarind) and Chilli-Lime to deseeded, sliced dates.
Traditionally consumed in their whole form, dates often require preparation such as deseeding or cutting before consumption. Recognising this friction and the growing consumer interest in flavour experimentation, Apis India has introduced Masala Dates as a value-added, sweet-savoury innovation in the category. The range is designed for immediate consumption and flavour exploration, offering an alternative to sugary and fried snacks.
Commenting on the launch, Mr Amit Anand, Managing Director, Apis India, said: “We are excited to present this latest innovation to consumers. We developed Masala Dates to address everyday convenience and healthy choices without moving away from familiar Indian flavour profiles. The range is intended for consumers who want ready-to-use options that fit into modern routines while offering distinct taste choices.”
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