EBG Group Launches “Children of Life” on Children’s Day: $7 Million Mission Over 5 Years to Uplift 100,000 Children by 2030
To mark Children’s Day, a day that honors the vision of India’s first Prime Minister, Pandit Jawaharlal Nehru, for children, the EBG Group launched “Children of Life,” a flagship social-impact mission under the EBG Foundation. This milestone event reiterates EBG’s commitment to integrating business success with meaningful community transformation for lasting social good. As a symbolic beginning, ten student ambassadors attended the inauguration, representing the voices and aspirations the initiative seeks to serve and protect. The mission was unveiled by the Former Indian Women’s Cricket Captain Mithali Raj in the city on Friday.
In Phase 1 (2025), the initiative will begin with three pilot districts—Hyderabad (urban) and Wanaparthy (semi-rural) in Telangana, and Thiruvananthapuram in Kerala. These locations were strategically chosen to represent diverse socio-economic contexts like metro, semi-rural, and coastal which can be replicated across the country.
The project’s first 12-month budget stands at Rs 12 crore ($1.4 million), with a five-year outlay of ₹60 crore ($7 million), funded through EBG Group CSR allocations, partner contributions, and public micro-donations via the Children of Life digital platform. Notably, 80% of all expenditure is earmarked for direct program delivery, with less than 10% for administration and less than 10% for audits and communications.
Dr. Irfan Khan, Chairman & Founder, EBG Group, said, “Launching ‘Children of Life’ on Children’s Day marks a defining moment for our Group and our city. Hyderabad now houses a place where ideas become outcomes and compassion becomes action. Our mission was built on six fundamental pillars—Food, Shelter, Clothes, Health, Education, and Safety—and it is designed to address child hunger, sustain learning continuity, support physical and mental well-being, and safeguard children from neglect and abuse.”
Unveiling the social-impact mission, Mithali Raj, former Captain, Indian Women’s Cricket Team, said, “It is a privilege to unveil Children of Life on Children’s Day. A nation’s true progress is measured by the opportunities it creates for its children. I applaud EBG Foundation for committing to long-term, measurable impact. With these young student ambassadors beside us, we are reminded that when communities and corporates act together, every child’s dream can find a path.”
